HARLEY DAVIDSON,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
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Download : HARLEY DAVIDSON,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt
HARLEY DAVIDSON,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p , HARLEY DAVIDSON,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p경영경제레포트 , HARLEY DAVIDSON 마케팅 브랜드 브랜드마케팅 기업 서비스마케팅 글로벌 경영 시장 사례 swot stp p
HARLEY DAVIDSON,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
순서
HARLEY DAVIDSON,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
레포트/경영경제
HARLEY,DAVIDSON,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,p,경영경제,레포트
Download : HARLEY DAVIDSON,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,stp,4p.ppt( 20 )
설명
Harley Davidson
contents
History
Products
Market Share
Target Market
Promotion
Marketing
History
William Herley and Authur Davidson established Harley-Davidson in 1903.
Become the largest motorcycle manufactururer in the world through World Wars.
Crisis because of other competitors.
Start BUY BACK program in 1987.
Today, Harley-davidsons are all over the world.
Products
SPORSTER
DYNA
SOFTAIL
VRSC
TOURING
Market Share
WORLDWIDE
NET REVENUE BY PRODUCT LINE
Dollars in millions
76.5% HD MOTORCYCLES
15.3% PARTS&ACCESSORIES
5.6% GENERAL MERCHANDISE
2.2% BUELLMOTORCYCLES
0.4% OTHER
WORLDWIDE
NET REVENUE BY REGION
Dollars in millions
68.7% UNITED STAES
16.2% EUROPE
5.0% JAPAN
4.6%CANADA
3.0%AUSTRALIA
2.5%REST OF WORLD
MARKET SHARE
US Market Share
2007
2006
2005
2004
2003
Harley-Davidson
49.4%
50%
49.6%
50.2%
50.3%
Honda
14.2
15.1
16.6
18.7
18.4
Suzuki
12.5
12.9
12.4
10.2
9.8
Yamaha
9.2
8.6
8.…(생략(省略))
다.