블루클럽,블루클럽marketing 戰略,블루클럽기업분석,블루클럽戰略,미용실戰略,남성미용실,블루클럽영문marketing ,블…
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블루클럽,블루클럽marketing 戰略,블루클럽기업분석,블루클럽戰略,미용실戰略,남성미용실,블루클럽영문marketing ,블루클럽영어marketing
레포트/경영경제
Download : 블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅.pptx( 28 )
설명
블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅 , 블루클럽,블루클럽마케팅전략,블루클럽기업분석,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅경영경제레포트 , 블루클럽 블루클럽마케팅전략 블루클럽기업 블루클럽전략 미용실전략 남성미용실 블루클럽영문마케팅 블루클럽영어마케팅
순서
블루클럽,블루클럽marketing 戰略,블루클럽기업분석,블루클럽戰略,미용실戰略,남성미용실,블루클럽영문marketing ,블루클럽영어marketing
블루클럽,블루클럽마케팅전략,블루클럽기업,블루클럽전략,미용실전략,남성미용실,블루클럽영문마케팅,블루클럽영어마케팅,경영경제,레포트
_SLIDE_1_
BLUE CLUB “ Men’s Beauty Shop “
BRAND MANAGEMENT
_SLIDE_2_
CONTENTS
Intro
Why BLUE CLUB failed
1 . SERVICE
1) Self-Shampoo System
2) CRM
3) TRADE-OFF
2. PUBLIC RELATIONSHIP
3. FRANCHISEE MAMAGEMENT
1) STANDARDIZATION OF HAIRSTYLE
2) STANDARD OF FRANCHISEE
Solution
1. Original Blue Club
2. Blue Club Premium
1) Skill variety
2) Reservation & Customer choice
3) PRICE
4) CRM
5) PROMOTION
_SLIDE_3_
INTRO
1998.06 opening the first beauty shop for “men”
Only beauty shop approved as venture company in beauty industry
Recorded on Guinness book( the largest franchise in shortest time)
Over 910 shops in Korea
_SLIDE_4_
Why BLUE CLUB failed
_SLIDE_5_
Why BLUE CLUB failed
What is the Problem
_SLIDE_6_
What is the problem
_SLIDE_7_
PROBLEM 1 . SERVICE
1) Self-Shampoo System
Customer feels it as “Satisfying Service”
NOT as “Awkward Service”
_SLIDE_8_
PROBLEM 1 . SERVICE
2) CRM
Need to manage relati…(생략(省略))
다.
